Name of your offering
Let it name what they’ve been quietly longing for
One or two sentences that feel like recognition, not a pitch. Write to the version of your reader who is already halfway here — who arrived on this page because something in them already knows. Speak to that knowing.
A note to you
If you’ve found your way here, something already knew
This is where you write to the part of your reader that led them here — not their thinking mind, but the quieter part. Describe where they are right now with such gentleness and accuracy that they feel, for the first time in a long while, truly understood. Not fixed. Not diagnosed. Just seen.
Your second paragraph opens a door. What does it feel like to imagine things being different? Don’t sell the destination yet — just make the possibility feel safe enough to consider.
Perhaps you recognise this
The weight you’ve been carrying has a name
Write this paragraph as if you’re sitting across from your reader with a warm cup of tea. Name the specific, quiet heaviness they live with — not to dramatise it, but to honour it. When someone names our pain gently and without judgment, we don’t feel weak. We feel less alone. Write 3–5 sentences that do exactly that. Use their words, not clinical ones.
What becomes available
Not what you’ll have — who you’ll feel like
Write this as a series of felt senses, not deliverables. Each line is a small poem about the version of them that exists on the other side. Use ‘so that’ thinking — but let the emotional truth do the heavy lifting.
- What they’ll feel in their body — the ease, the settledness, the quiet confidence
- What changes in their relationships, their work, or the way they move through the world
- The decision they’ll finally be able to make, or the thing they’ll finally be able to say
- The version of themselves they’ve been glimpsing — and will now be able to inhabit fully
- The deeper thing underneath all of this — the thing they haven’t said out loud yet
A gentle question
Is this for you?
Read this slowly. You don’t need to be all of these things — but if several land somewhere in your chest, you’re likely in the right place. This work is most alive when it meets someone who is genuinely ready.
You are already on your way
You are [who they are] and there is a part of you that has been quietly waiting for something like this.
You’ve been doing the work
You’ve been reading, learning, trying — and yet something essential still feels just out of reach.
You’re not looking to be fixed
You know you aren’t broken. You’re looking to be met, and to go deeper than you can go alone.
Something already knows
There is a knowing in you — you just haven’t yet had the space, the support, or the permission to let it.
You’re willing to be present
You are willing to be present with yourself, even when it asks something of you — especially then.
You believe what’s possible
You believe — or are beginning to believe — [the core truth your work rests on, stated gently and plainly].
How we move together
The shape of this journey
There’s a path here, and you won’t walk it alone. Write this section the way you’d describe it to someone sitting in front of you — warmly, without jargon, with a hand extended.
01
Name this first step
What happens when they say yes? Describe the welcome — the intake, the first session, the first moment of real contact. Make it feel like a warm door opening.
02
Name this second step
Where does the real unfolding begin? Describe what it feels like to go deeper — what you hold, what you notice, what starts to soften or clarify.
03
Name this third step
The heart of the work. What does it feel like to be in it — to be witnessed, supported, held? Describe the quality of presence this stage carries.
04
Name this fourth step
How does this chapter close, and what does the person carry forward? End not with an ending, but with a beginning — the new ground they’ll stand on.
What’s woven into this
Everything this container holds
Write this as you would describe a gift you’ve prepared with great care. Each element was chosen for a reason — let that intention show. Not a checklist, but a collection of things that belong together.
- Name of this element — what it is and the quality of presence or support it offers
- Name of this element — what it is and why you chose to include it in this offering
- Name of this element — what it is and how it supports the deeper arc of the work
- The in-between support — how they can reach you, and the quality of holding between sessions
- What they carry forward — resources or recordings that remain with them long after the work closes
Your guide
A little about [Your Name]
Begin with the human, not the credentials. Write the moment you came to understand what your people are going through — because you’ve lived some version of it yourself. When you lead with real experience, you don’t need to prove anything. You just need to be honest.
A quieter second paragraph. Your philosophy, the way you hold space, what people tell you they feel in your presence. Let your approach speak through your values, not your achievements. Close with something that connects your story to the door you’re holding open for them.
- The training, lineage, or lived experience that most shaped your approach
- Something about how many people you’ve walked this with, or how long you’ve been doing this work
- One personal detail that makes you real — something they wouldn’t guess from the bio
A little more, with love
What else is woven in
These aren’t fillers — they’re the things your people ask for most, offered here because the work deserves to be as complete as possible. Include only what you genuinely believe in.
Name this gift
Write what this is as though describing something precious you’ve made by hand. What need does it meet? What would they have to figure out on their own, without it?
Name this gift
The best additions answer the question your client would have asked next. Think of the moment after the work begins — what do they reach for? What would help them go deeper with more ease?
Name this gift
This could be a resource, a practice, a recording, a moment of extra access. Only include what you’d be proud to offer to someone you love. Quality over completeness, always.
Words from those who’ve crossed this threshold
What the journey felt like
Your first testimonial should hold the arc of the journey — where they were before, what shifted, and how they feel now. Let your client’s own words carry the emotion. The most powerful thing here is honest, unpolished truth.
Your second testimonial can speak to the hesitation they had before beginning — the doubt, the ‘I don’t know if this is for me.’ Let this person speak to the fear directly, and describe what happened when they said yes anyway.
Your third testimonial can describe the quality of how you held them — the way you showed up, the feeling of safety, the unexpected moment that changed something. This builds emotional trust more than any outcome ever could.
Your investment
Choosing the path that fits
This work asks something of you — and it’s right that it does. What you invest here is not just money. It’s an act of devotion to yourself. Choose the container that feels like a genuine yes, not a stretch into scarcity.
First path
Name this tier
£
000
one payment
Write a sentence about who this path is for and the quality of experience it holds.
- What’s held within this tier
- Sessions, duration, or depth of access
- The quality of support between sessions
- What they receive or carry forward
Most loved
Second path
Name this tier
£
000
one payment
This is the path most people feel called to. Describe the fullness of what it holds.
- Everything in the first path
- Deeper or more frequent access
- An additional layer of support or resource
- Something that extends the holding
- What makes this one feel complete
Third path
Name this tier
£
000
one payment
Your deepest container. What level of presence and access does it offer?
- Everything in the second path
- The most intimate level of access
- Priority or extended availability
- A premium or personalised element
Need a different way in?
If none of these feel right, or if a payment plan would make this more accessible, reach out. This work matters, and there may be a way to hold it that works for both of us.
A few gentle answers
Things you might be wondering
These are the questions that tend to arrive in the quiet — the ones people carry but don’t always say out loud. Answer them here with the same honesty and care you’d bring to a conversation.
Am I in the right place if I’m just beginning to explore this?
Answer this with warmth and without gatekeeping language. If beginners are welcome, let them feel that clearly. If this work needs a certain foundation, explain it gently — not as a barrier, but as an honest act of care. The right person should feel welcomed, not assessed.
What does the time and energy this asks of me actually look like?
Be specific and honest. Name the hours, the rhythm, what a week feels like inside this container. If there’s inner work or practices required between sessions — say so. Helping someone understand what they’re saying yes to is an act of respect, not a deterrent.
What happens the moment I say yes?
Walk them through the first moments after they commit — the email they receive, the welcome, when they’ll hear from you, how the first real connection happens. Write this as a small story. The crossing of a threshold deserves to feel intentional, not administrative.
What’s your approach to refunds or if something doesn’t feel right?
Speak to this with honesty and without defensiveness. If you have a clear policy, share it plainly. If the nature of the work means you don’t offer refunds, explain why in a way that feels fair and human. Trust is built by saying difficult things well, not by avoiding them.
I’ve tried things like this before and I’m still here. Why would this be different?
Meet this question with deep respect — because it’s the bravest one on the page. Acknowledge that trying takes courage, and that still being here takes even more. Then speak clearly and specifically about what this work holds that others haven’t. Not better. Just different in the ways that might matter to them.
[The question your people ask most, written in their words]
This last one is the most personal — the question that appears in your DMs, in your discovery calls, in the email someone almost didn’t send. Answer it here as if you’re writing back to that person directly.
When you’re ready
There is no perfect moment — only this one
You’ve read this far because something in you is listening. That’s enough. You don’t need to be certain — you just need to be willing. Whatever you decide, I’m glad you’re here.