Work with me
Name who you help and what you offer
Write 2–3 sentences that speak directly to your ideal client’s deepest struggle and desire. What do they lie awake thinking about? What do they most want to feel? This is where you earn their trust before they scroll.
Service 01
Your service name — and the outcome it delivers
Describe this service in your client’s language, not yours. Focus on the transformation: what will their life, business, or wellbeing look and feel like after working with you? Speak to the emotional shift, not just the deliverables.
- What’s included: list each key element of this service
- How many sessions, calls, or touchpoints are included
- Any materials, resources, or tools they’ll receive
- Length of the engagement (e.g. 6 weeks, 3 months)
- Any bonus or support elements (e.g. email access, community)
Service 02
Your second service — and the shift it creates
What is the core problem this service solves? Paint a picture of where your client is before working with you, and where they arrive after. Use language that mirrors how they describe their own struggles — this is what makes them feel understood.
- What’s included: list each key element of this service
- The format — 1:1, group, online, in-person, or hybrid
- Any tools, frameworks, or methods you use
- Timeline and what the journey looks like week by week
- What ongoing support looks like after the work ends
- Any payment plan or access options
Service 03
Your third service — and the deeper work it does
Who is this service specifically for, and what stage are they at? Your third offer often goes deepest — speak to the person who is ready for real, lasting change. What makes this different from anything else they’ve tried?
- What’s included: the key elements of this deeper offer
- How often you meet and the depth of support between sessions
- Any assessments, frameworks, or personalised resources
- What makes this feel held, safe, and truly transformative
- Length of commitment and what happens when it ends
The process
How we work together
Walk your clients through what it looks and feels like to work with you. Removing uncertainty builds trust — show them there is a clear, held path from saying yes to seeing results.
01
Step one name
Describe the very first thing that happens — a call, an application, an intake form. Make it feel easy and welcoming.
02
Step two name
What happens next? This is usually where the deeper work begins. Describe how you set your clients up for success.
03
Step three name
The heart of the work — sessions, practices, breakthroughs. What does the ongoing experience of working with you feel like?
04
Step four name
How does the journey complete? What do clients leave with — skills, clarity, confidence? End on the transformation.
Kind words
What your clients say
Use a real client quote here. The most powerful testimonials name the specific problem they had before, the transformation they experienced, and the unexpected gift they gained from working with you.
Choose a quote that speaks to the emotional journey — how did your client feel before, during, and after? Specificity wins trust. ‘I booked 3 new clients the week after our session’ beats ‘it was amazing’ every time.
Your third testimonial should address a common objection — maybe they were nervous to invest, unsure it would work for them, or had tried other things before. Let a happy client answer that doubt for you.
FAQs
Questions, answered
Think about the questions you get asked most before someone signs up — and answer them honestly here. FAQs reduce hesitation and show you truly understand what’s on your potential client’s mind.
How do I know if this is right for me?
Describe your ideal client here and the signs that they’re ready for your work. Speak to their readiness, not just their problem — this helps self-select the right people and gently weed out those who aren’t quite there yet.
What does the investment look like?
Be transparent about pricing here, even if it’s a range. Mention payment plans if you offer them. Clients who know the investment upfront and still enquire are far more likely to convert — and it saves everyone’s time.
How long does it take to see results?
Set realistic, honest expectations here. Share what quick wins clients often notice, and what the longer-term journey looks like. This manages expectations and builds confidence in your process before they’ve even started.
What do I need to bring to get the most from this?
What does the ideal client bring to the table? Openness, commitment, a certain level of readiness? Let people know what makes the work land well — it helps them step into the engagement with the right mindset from day one.
Do you offer a discovery call before I commit?
Describe your intake or discovery call process here. What happens on the call? How long is it? What can they expect to leave with, even if they don’t go ahead? A low-pressure first step reduces the barrier to reaching out.
[Your most common objection as a question]
Think about the fear, doubt, or hesitation that stops your ideal client from saying yes. Maybe it’s ‘I’ve tried this before and it didn’t work’ or ‘I’m not sure I have the time right now.’ Answer it honestly and compassionately here.
Ready when you are
Your closing headline: invite them to take the next step
End with warmth, not pressure. Tell your ideal client exactly what happens when they click — a free call, a short application, a conversation. Make the first step feel easy, human, and safe.